Guinness Series This booklet cover by Guinness, Album Victorianum, was illustrated to celebrate the centennial of the Great Exhibition of 1851 in London. Album Victorianum is one example of 25 different booklets produced by Guinness between 1933 and 1966 as advertising materials that Guinness would hand out as promotional materials to places like doctor's offices to promote their world-famous Guinness Stout Beer.